Bachelor of Science in Marketing
120 hours: 60 hours lower-level requirements, 33 hours core business requirements,
18 hours plan requirements, 9 hours electives

Decision Sciences Unit
Chair:   Edward Waller
Phone:  281-283-3110
Office:   Bayou Bldg. Suite 3121
Advisor: busadvoff@uhcl.edu

What this degree will do for you…
Marketing includes all activities that occur from the conception to the delivery of products or services. Our Bachelor of Science in Marketing program emphasizes product development, pricing, consumer decision making, legal aspects of marketing, and global marketing. A bachelor’s degree in marketing prepares you for a wide range of positions. Employers include large and small businesses, industrial firms, private research organizations, and advertising and government agencies. Retail and wholesale trade, insurance, travel, and real estate are other areas where a marketing degree can be utilized.

Freshman/Sophomore requirements: 60 hours

Core Business Requirements for Bachelor of Science in Marketing: 33 hours

Plan Requirements for Bachelor of Science in Marketing: 18 hours

MKTG Electives  (9 hours) 
Choose 3 from list below:
MKTG 3134 Business Logistics
MKTG 3331 Integrated Marketing Communications
MKTG 3332 Professional Selling
MKTG 4131 Sales Management
MKTG 4332 Business Services Marketing
MKTG 4333 Entrepreneurship & Small Business Consulting
MKTG 4531 Comparative International Marketing
MKTG 4532 Seminar in International Marketing (Summer Business Trip Abroad)
MKTG 4739 Undergraduate Internship in Marketing
MKTG 4931 Selected Topics in Marketing   

Elective Requirements for Bachelor of Science in Marketing: 9 hours